Privacy Policy

Last updated: July 23, 2026

TB DIGITAL SRL ("we," "our," or "us") operates viviabag.com. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or place an order.

Information We Collect

We collect the following information when you use our website:

Name and shipping/billing address
Email address
Phone number (if provided)
Payment information (processed securely by our payment providers — we do not store card details)
IP address, browser type, device information, and pages visited (collected automatically)

How We Use Your Information

We use your information to:

Process and fulfill your orders
Send order confirmations and shipping updates
Respond to customer service inquiries
Send promotional emails (only with your consent)
Measure and improve our website and services
Show you relevant advertising on other websites
Prevent fraud and comply with legal obligations

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, analyze traffic, and support advertising. The types of cookies we use are:

Essential cookies: required for the website to function (cart, checkout, session)
Analytics cookies: to understand how visitors use our site (e.g. Google Analytics)
Advertising cookies: to measure our advertising and show you relevant ads on other websites (e.g. Google Ads)

You can control or disable cookies through your browser settings at any time. You can also manage your advertising preferences on our Your Privacy Choices page.

Sharing Your Information

We do not sell your personal information for money. However, we do share certain information with advertising and analytics partners (such as Google) in order to measure our website's performance and to show you relevant ads on other websites. Under some U.S. state privacy laws, this type of sharing may be considered a "sale", "sharing", or "targeted advertising".

We may share your data with:

Payment processors, to handle transactions securely
Shipping carriers, to deliver your orders
Analytics and advertising platforms (e.g. Google Analytics, Google Ads)
Our e-commerce platform provider (Shopify), which hosts our store
Legal authorities, if required by law

You can opt out of this sharing at any time on our Your Privacy Choices page.

Your Rights — U.S. State Privacy Laws

Depending on the U.S. state you live in (including California, Colorado, Connecticut, Virginia and others), you may have the right to:

Know what personal information we collect and how it is used
Request access to, correction of, or deletion of your personal information
Opt out of the sale or sharing of your personal information for targeted advertising — see our Your Privacy Choices page
Not be discriminated against for exercising your privacy rights

If you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat it as an opt-out request for the browser and device you are using.

To exercise these rights, contact us at contact@viviabag.com.

Your Rights — European Union (GDPR)

TB DIGITAL SRL is established in Belgium, and our processing of personal data is subject to the EU General Data Protection Regulation (GDPR). Under the GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure of your data ("right to be forgotten")
Restrict or object to certain processing, including direct marketing
Receive your data in a portable format
Withdraw your consent at any time, where processing is based on consent

We process your data on the following legal bases: performance of a contract (to fulfill your orders), your consent (for marketing emails and non-essential cookies), and our legitimate interests (to secure and improve our services).

To exercise these rights, contact us at contact@viviabag.com. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit).

International Data Transfers

Our store is hosted by Shopify, and some of our service providers are located outside the European Economic Area, including in the United States. Where personal data is transferred outside the EEA, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described in this policy, or as required by applicable law (for example, accounting and tax obligations).